About the founder

Scott Buckland

Scott has been building on the internet since 1995 and helping businesses grow online since 2001. He founded Data Drivven to do the work he does for clients: find what's holding conversions back, and fix what matters first.

Before Data Drivven he ran digital marketing in global businesses. At Verizon Connect he spent four years leading digital marketing operations, with a team of 22 across 4 countries and $15M USD a year in digital spend. Digital rebuilds at Inseego and Phocas followed.

The thread through all of it: let the data decide, test and learn, and put the effort where it moves the most.

Data Drivven came from wanting to understand what visitors were really doing across the sites he works on, with the dissection and analysis of good data, statistics sound enough to give clear direction, and evidence of what was actually going on, all in one place.

Some of the results he has led

• +609% demo requests from digital marketing at Phocas, FY23 against FY22.
• +386% closed revenue from digital marketing at Phocas, FY24 against FY22.
• +82% closed revenue at Inseego, Q1 2022 against Q1 2021, its highest quarter on record.
• +169% units sold through organic search at Verizon Connect in 2020, to an all-time high.
• −22% paid cost per unit at Verizon Connect, year on year in 2020, without its cheapest channel (Facebook) for most of the year.

In their words